“Women can do exactly what a man can do. If not better.”
GTR’s mission to recruit and train more drivers has led to a welcome increase in women signing up. We met two, one a trainee and the other recently qualified, to talk about their experiences of entering what had traditionally been seen as a man’s world.
The video is part of a suite of digital and printed communications we produce for GTR (Govia Thameslink Railway). We are helping the group – a family of brands Gatwick Express, Great Northern, Thameslink and Southern – develop a one-company approach, without losing the equity built up in the individual brands.
“I did see it as a male-orientated environment, and part of me wanted to do it because of that,” says Bianca. “Women can do exactly what a man can do. If not better.”
