The New York Times’ Snow Fall was heralded as the future for digital storytelling. Inspired by this example, these lovely pieces for London Underground are doing the same thing for staff engagement over here, blending media to breathe new life into long-form journalism.
GTR’s mission to recruit and train more drivers has led to a welcome increase in women signing up. We met two, one a trainee and the other recently qualified, to talk about their experiences of entering what had traditionally been seen as a man’s world.
This is officially Europe’s best corporate newspaper.*
Why? Because it knows its frontline audience of security officers, airfield patrol, firefighters, engineers and technicians, and frontline passenger experience people. And it speaks to them in jargon-free language about the things that matter to them.
Sources: hrmagazine.co.uk, dalecarnegie.com, info.monster.co.uk