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Compulsory viewing

Visitors to any big manufacturing site usually have to sit through an ‘induction’ – safety do’s and don’ts while on site. If you ever get to visit Airbus, and watch the great Beluga planes take off with their cargo of wings bound for Toulouse or Hamburg, you’ll first be shown to a screening room to watch this short animation. It’s a deceptively simple (we worked hard to make sure you don’t have to) way to get essential safety information across in an easy-to-absorb way. Here it is… with a bonus film we shot of the Beluga, named after the bulbous-headed and wonderfully expressive white whale (aka ‘the canary of the sea’). beetroot is editorial and audio-visual partner for Airbus in the UK

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