In 1921 Boots launched a remarkable magazine for its employees, packed with what today is charmlessly called ‘user-generated content’.
There were poems, stories, recipes, drawings and elevating essays on topics like ‘4,000 years of beauty’, in which Eric of Bolton branch writes: ‘To accentuate beauty, to hide a blemish, to attract a male is the aim of the modern miss’.
Boots and beetroot
The magazine was called The Bee, after the insect’s anthropomorphised qualities of resilience, courage, frugality and of course busy-ness.
So when Boots asked us to resurrect and ‘re-imagine’ the Bee for today, we were delighted. This, in the shops now, is the result.
