Outside In is the award-winning response. An integrated microsite and magazine, print and digital, the site gets 11,000 visitors every month.
Post-crash, RBS had a mountain to climb. It understood that to rebuild public trust in its brand, and indeed the banking sector as a whole) you start with your staff: all 100,000 of them worldwide.
Taboo-busting features on mental health and interviews with transgender employees are interspersed with inspiring customer success stories.
Interactivity
Lively discussion forums, interactive polls and employee blogs are all helping to create a collaborative culture of people ‘determined to make a difference’.
Awards for Best Integrated Media, Best Microsite and Best Magazine (CIPR 2015)
