For the Commonwealth Games Federation, beetroot designed four striking banners to hang from the City Chambers building in Glasgow throughout a hugely successful 2014 Commonwealth Games.
A logistical, as well as creative, challenge, each four-metre banner features an image that captures one of the Federation’s defining brand values – Humanity, Destiny, Equality – with a fourth to represent Legacy.
Inside the landmark Glasgow building, where the Games’ sponsors gathered, we continued the theme. Vibrant welcoming and wayfinding banners were suspended over the well of what’s reputed to be the biggest marble staircase in the world – made from the same Tuscan-quarried stone that Michelangelo used to carve David. The marble that is, not the banners – these were made from the finest PVC, in Croydon.
Separately, to underline the historic significance of the Glasgow Games, we scripted this rare interview with ‘miracle milers’ Roger Bannister and John Landy. The two men recall their historic tussle at the Commonwealth (then Empire) Games in 1954, one of the greatest athletics races ever run.
