Even – perhaps especially – if you work for a sexy brand like Virgin, the occasional pride-building exercise doesn’t go amiss. Especially when you’re bidding to retain a multi-billion pound contract.
We devised a campaign for Virgin Trains ahead of the West Coast franchise negotiations to thank staff for their celebrated customer service skills – and rally them around the brand promise.
The multi-channel campaign included messages for line managers to deliver face to face, digital posters celebrated customer service employees of the month chosen via social media, while handouts included bags of sweets, the wrappers of which spelled out the campaign’s slogan We Are Virgin (yes OK, but it did wonders for the campaign recall figures).
