Double top for beetroot

Our ability to keep finding a winning formula for clients was highlighted once again with two overall class wins at the prestigious Institute of Internal Communication (IoIC) awards 2017.

beetroot scooped the award in the Best New Publication category for Highway – a full service, monthly magazine for Highways England. We also took top honours in the photographic/graphic section for the stunning picture (see above) of Paralympian footballer David Porcher featured in Outside In, our multi award-winning magazine for RBS.

A relative newcomer to our portfolio, Pi – a quarterly 36-page magazine we design for insurance broker Howden – was shortlisted in two categories. With Highway nominated in two further sections and our two airport publications both shortlisted for the fifth year in a row, the awards illustrated beetroot’s enduring ability to stay ahead of the field in an ever-more competitive market.

This year’s double brings beetroot’s total of class wins to 20 over the last five years. What a score!

As well as winning the two classes, beetroot won an impressive twelve Awards of Excellence in the following categories:

Feature-led magazine more than four issues a year 

Highway for Highways England

Your Magazine for Gatwick Airport


Publication for members

Pi for Howden


New publication

Highway for Highways England


Design (magazine)

Pi for Howden


Design (newspaper)

Heathrow Life for Heathrow Airport



Outside In – My Paralympic journey for RBS


News/BAU writing

We create great content for beetroot


Best feature writing

“Being me…” – Wendy’s story of coming out as transgender for Network Rail’s Network by Network Rail

“Running helps me forget I have a terminal illness” for RBS Outside In

“An important part of who I am” – Martin’s story for Highways England Highway by Martin Sherlock


Best writing to support change

A vision for the future and change, done differently for RBS Outside In

Award winning Highway magazine for Highways England
Steve Goodall
Steve Goodall

Steve is a designer at beetroot who also oversees our online projects