Outside In is the award-winning response. An integrated microsite and magazine, print and digital, the site gets 11,000 visitors every month.
Post-crash, RBS had a mountain to climb. It understood that to rebuild public trust in its brand, and indeed the banking sector as a whole) you start with your staff: all 100,000 of them worldwide.
Taboo-busting features on mental health and interviews with transgender employees are interspersed with inspiring customer success stories.
Lively discussion forums, interactive polls and employee blogs are all helping to create a collaborative culture of people ‘determined to make a difference’.
Awards for Best Integrated Media, Best Microsite and Best Magazine (CIPR 2015)