This is officially Europe’s best corporate newspaper.*
Why? Because it knows its frontline audience of security officers, airfield patrol, firefighters, engineers and technicians, and frontline passenger experience people. And it speaks to them in jargon-free language about the things that matter to them.
The challenge was to engage these hard-to-reach audiences, with restricted access to digital communications yet performing roles critical to passenger perceptions of customer service – a key measure of the airport’s performance.
The result is an integrated suite of channels with Heathrow Life at its heart. Copies are displayed in Metro-style pick-up bins, with a digital download to a smartphone app and a version on the intranet news hub too.
This ensures that all employees are able to receive especially relevant information in a format that suits them.
In addition, for the second year in a row Heathrow’s bi-monthly tabloid for Heathrow Airport took top prize in its class at the 2015 FEIEA Grand Prix – the annual awards ceremony of the European federation of internal communications associations.