City brokers Howden, leaders in the professional indemnity market, launched a new customer magazine in 2015.
The 52 page perfect-bound magazine bucks the online trend: research showed its target audience of solicitors, surveyors, financial advisors and other professionals much prefer to read long-form, information-rich content in print.
The magazine showcases the company’s deep, applied expertise in its target markets. Copy is written expert to expert, with a mix of Howden and client authors – leavened with witty design touches that reflect the company’s bright, personable approach to doing business. Content is teased in social media and individual articles are repurposed for targeted sector marketing.
There is, of course, an online version. But for best results, pick up a copy.