Helping restore and celebrate pride, belief and determination across the company.
“Despite everything the bank has been through we are still here, our financial strength has been restored and we’ve set a clear ambition to reach number one for customer service, trust and advocacy. Others may have doubted we would ever recover, but we have, and there is a very big reason why.
“I’m talking about determination.”
Picking up on this ‘special ingredient’, identified here by RBS chief executive Ross McEwan, we are helping restore and celebrate pride, belief and determination across the company. Deeply immersive, interactive microsite content, with user-generated video and tightly targeted quick-win calls to action, is integrated with magazine journalism and live events to show how people are making a difference to customers’ lives every day. Content is teased via the intranet and digital billboards in branches and offices.