Public trust in bankers sank even lower than journalists, though still a whisker above estate agents, in the wake of the economic crash. RBS staff felt, and to a great extent were, unfairly vilified. The company realised that the job of rebuilding the bank’s reputation needed to start here, with its own employees. The Ambassadors campaign was born.
“Despite everything the bank has been through we are still here, our financial strength has been restored and we’ve set a clear ambition to reach number one for customer service, trust and advocacy. Others may have doubted we would ever recover, but we have, and there is a very big reason why…”. beetroot are helping restore and celebrate pride, belief and determination across the company, providing content for many of its internal campaigns.
Sources: flimp.net, LinkedIn, bbc.co.uk, chennaionline.com